Book marketing
A marketing plan built around the readers your book is for
Marketing works best when it is aimed at the right readers with the right message. We research your audience, sharpen your positioning and plan a launch and ongoing strategy you can sustain.
- Audience and competitor research
- Positioning and messaging
- Launch timeline and checklist
- Retailer page optimisation
Let’s Get Started!
Overview
Strategy before tactics
It is tempting to jump straight to ads or social posts, but tactics only work when they reach the right readers with a clear message. We start by understanding who your book is for, what comparable books they read and what makes yours worth their attention.
From there we build a plan that matches your budget and time: launch activities, retailer page improvements and promotion you can continue after launch week. You receive a clear plan, not just a list of ideas.
What's included
Marketing services
Audience research
Identifying your core readers, comparable titles and where those readers discover books.
Positioning
A clear statement of your book's genre, hook and promise to the reader.
Launch planning
A timeline covering pre-launch, launch week and the weeks that follow.
Retailer optimisation
Improvements to descriptions, keywords and categories on your book pages.
Promotion strategy
Recommendations for advertising, newsletters, social media and outreach.
Review and adjust
Check-ins to review what is working and refine the plan.
Workflow
Our marketing approach
Research
We study your book, genre, competitors and target readers.
Strategy
We define positioning and recommend channels based on your budget.
Plan
You receive a launch and promotion plan with clear tasks and timing.
Support
We help execute agreed activities and review results with you.
Who it's for
Is this service right for you?
Book Marketing Services is a good fit for:
- Authors preparing for an upcoming launch
- Authors whose published book is not finding readers
- Series authors planning ongoing promotion
- Non-fiction authors connecting a book to a business
Realistic expectationsNo marketing service can guarantee sales, rankings or bestseller status, and you should be cautious of anyone who promises them. What good marketing does is put your book in front of likely readers with a compelling message, and help you learn from the results.
Book Promotion
Campaigns, promotional content and outreach to raise your book's visibility.
Learn moreCopywriting Services
Book descriptions, author bios, ads and emails written to make readers act.
Learn moreAuthor Website Development
Responsive author websites with book showcases, contact forms and basic SEO.
Learn moreBook Trailer Production
Short promotional videos that capture your book's mood for social media and your website.
Learn moreFAQ
Questions about Book Marketing Services
Can't find what you're looking for? Contact us and we'll answer your questions directly.
Ask a questionWhen should I start marketing my book?
Ideally before publication. Planning a few months ahead gives you time to prepare retailer pages, build interest and line up promotion. Published books can still benefit from a fresh plan.
Do I need a large budget?
No. We tailor recommendations to your budget, and many effective activities rely more on time and consistency than spending.
Can you guarantee my book will become a bestseller?
No, and we would not trust anyone who does. We focus on sound strategy and realistic goals.
Want a clear plan for reaching readers?
Tell us about your book and timeline and we will suggest where to focus.